Karate expert a favorite in the new Southern Comfort “Whatever’s Comfortable” campaign

Southern Comfort has been airing commercials on their “Whatever’s Comfortable” campaign that highlights a unique individual going about his life his own way with a glass of Southern Comfort in his hand.

The latest ad brings back a unique individual from an earlier ad of a man in a hair salon enjoying a shampoo and checking out the ladies while holding a glass of Southern Comfort.

The ad executives learned the actor had studied karate. So they gave him a chance to be himself in a sequel commercial of the same dude in the same hair salon, but this time entertaining the ladies with a demonstration of karate with his hair up in foil. Midst applause from the ladies at the end of his demonstration he makes a cool karate hand move and a glass of Southern Comfort appears in his hand.

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Southern Comfort Highlights A Karate Master In Its Latest Portrait Of The … – Co.Create